Sydney, Australia · Commercial & operational partners
Clarity in strategy.
Precision in delivery.
We help brands enter Australia, grow on Amazon, reach retailers and transform the work behind their business.
The Novellus perspective
Ambition deserves
execution.
Good advice becomes valuable when it becomes reality.
Novellus Partners works at the intersection of commercial judgement, hands-on operations and advanced AI. We help international brands establish an Australian presence, support local businesses as they grow, and build systems that make demanding work faster and more economical.
Our partners stay close to the work—from the first conversation to the final deliverable.
How we workOur capabilities
From opportunity
to operation.
Six connected capabilities.
One accountable delivery team.
Australian market entry
A clear commercial route into Australia.
02Amazon launch & operations
From an overseas product to an Australian presence.
03Amazon growth & management
Sharper execution across sales, advertising and operations.
04Product sourcing & development
From a product idea to a supplier-ready specification.
05Retail entry & representation
Prepare for the buyer. Build the relationship.
06Commerce systems & automation
Less manual work. More room to operate.
Experience behind Novellus · LOCK’D
Commercial experience.
Measurable progress.
Our three lead partners helped bring LOCK’D, an Australian caffeine pouch brand, to market. The work spans sourcing, product development, Amazon operations, advertising and the systems that connect them.
Explore the operating experience*August vs September 2026 near-close Amazon reports. Rounded figures; provisional account data. See the case study for context.
Our people
Partners in the work.
Evan Grigg
Lead Partner — Delivery
LLLachlan Lee
Lead Partner — Origination
WMWill Matthai
Lead Partner — Relationship Management
Led by Evan Grigg, Lachlan Lee and Will Matthai, with a wider team and specialist contributors involved as each engagement requires.
A different delivery model
Advanced capability.
Considered cost.
AI changes the economics of excellent work.
We use advanced AI to accelerate research, build useful tools and reduce repetitive production. That allows us to offer highly competitive project pricing—including work that conventional delivery methods can make difficult to justify.
Every engagement has a defined scope, an agreed fee and human accountability for the result.
Our approach to deliveryA practical first step
See what better delivery looks like.
Start with a useful piece of work. Tell us what you are building, and we will help you choose a complimentary first deliverable.